Gillette Essay Example | Topics and Well Written Essays - 1000 words

Gillette - Essay Example The 4Ps of marketing named product, place (distribution), price, and promotion helped in marketing Gillette, firstly the product that was having extraordinary features in it was it self an attraction, the distribution was done through normal hiring of distributors in U.S. and afterwards the company launched it internationally, the pricing system was cost based, means that it was on the basis of per unit cost, with some profit on it, and promotion was done by the store display as advertisement had not gained popularity. Henry Ford was a one in million entrepreneur and also an inventor, he was the first one to make assembly line manufacturing for mass production of the affordable automobiles of that time, car was a luxury from ages but it was Ford who gave them another perception, he made it so easy for us to travel, the product that is the car was in the simplest stage at the time of invention, though he had given it so many shapes and features like cars being used for fishing, cars being used for traveling etc. ... The people of old times were just concerned with the core product that was to travel the distance through some means with some standard but than came so many models that now Ford has become a status symbol, though there are so many other cars available in the market but it seems that one is legend while driving the Ford. The 4ps played even a bigger role in making sure that Ford is the most valuable car in the market, the product had so many new features, designs, style, quality was even good in comparison with the other cars of that time, the distribution was done in the entire U.S. on the basis of normal distribution through the transport services, pricing was done while keeping the value of the product, it was value based pricing that was used, and as the product was so unique and wonderful and everybody would have loved to buy it thus the promotion was done through good and effective store display (Showroom display), personal selling had also played some role but afterwards. TV Dinner Gerry Thomas invented TV Dinner while he was working for Swanson, he was criticized severely but he did not show any intimidation and he invented TV dinner, a packaged frozen meal that can be ready to eat at any time, the product was a creative thinking's outcome and it simplified the human life in many ways particularly the working class of U.S. which was in need of some thing that would not be consuming much of their time and can also be used till so many days and weeks. The product was initially a simple pack of aluminum foil having various foods in it such as turkey, but in modern day life it changed from foil to a tin pack and now to a big pack with some fancy packaging. The American